Liz Ogle Liz Ogle

6 Ways to Support Your Local Chamber this October

In celebration of National Support Your Local Chamber of Commerce Day on October 21st, this blog post highlights six actionable ways business owners and community members can support their local chamber. From attending events and amplifying social media content to sponsoring initiatives, referring peers, volunteering expertise, and becoming an active member, the post emphasizes how a strong, engaged chamber drives local economic growth and builds a connected business community.

Read More
Liz Ogle Liz Ogle

What Would Fall Apart If Your Best Employee Left Tomorrow?

Every small business has that one indispensable employee—let's call them "Sam"—who knows how to fix the finicky printer, handles the tricky vendors, and holds all the institutional knowledge in their head. While invaluable, this setup represents a massive business risk if that person leaves, retires, or falls ill. This blog explores the dangers of the "Only Sam Knows How" problem, offering practical strategies to protect your business continuity—such as documenting critical processes, cross-training team members, building a talent bench through your local chamber, and ensuring your business can operate smoothly during inevitable transitions.

Read More
Liz Ogle Liz Ogle

How to Find Partner Businesses in Your  Community

Blog Summary

While traditional business partnerships—like a wedding planner teaming up with a florist—make sense, they are also the exact collaborations your competitors have already considered. Sometimes the most powerful growth opportunities come from businesses that appear to have little in common on the surface, but whose customers share a problem, interest, or life milestone. This blog explores how to look beyond the obvious referral partner by examining your customer's broader life needs, creating unexpected yet practical collaborations (like a bookstore and travel agency, or a garden center and a restaurant), testing small experiments, and leveraging your chamber to help connect the dots.

Read More
Liz Ogle Liz Ogle

Do You Really Have to Answer Every Email?

For many small business owners, constant availability and instant responsiveness are worn like badges of honor, but they actually trap you in a cycle of "pseudo-productivity." Bouncing between emails, texts, and notifications leads to attention residue and prevents you from ever going deep on the tasks that truly drive growth. This blog explores why responsiveness shouldn't mean being "on" 24/7, offering practical strategies to protect your sharpest hours, such as establishing clear response windows, defining what counts as urgent, utilizing technology and automation, and creating predictable communication systems that keep clients and team members happy without sacrificing your sanity.

Read More
Liz Ogle Liz Ogle

How to Harness the Power of Your Reviews to Increase Sales

Positive reviews are your hardest-working marketing asset, yet they often sit quietly on review platforms doing only half their job. This blog explores how to stop letting great customer feedback go to waste by turning your best reviews into active business-building tools. From extracting specific language for social media posts and strategically placing testimonials near conversion points on your website, to utilizing reviews in sales conversations and building an easily accessible review library, this post provides practical steps to put your customers' words to work.

Read More
Liz Ogle Liz Ogle

How to Use Connections As a Competitive Advantage

In a crowded marketplace where digital ads and price comparisons are everywhere, the old adage "it's not what you know, but who you know" remains a powerful truth. This blog explores how community connection and chamber involvement act as a legitimate long-term business strategy. By showing up, volunteering, collaborating, and building trust before a customer ever needs your services, you generate powerful referral momentum. It emphasizes that while community involvement doesn’t replace good operations, pairing excellent service with strong local relationships makes your business easier to trust, recommend, and choose repeatedly.

Read More
Liz Ogle Liz Ogle

Your Best Customers Probably Don’t Know Everything You Offer

Business owners often assume their loyal customers know everything their business has to offer, but the reality is that customers are busy and usually only familiar with the single product or service they regularly buy. This blog highlights how overlooking your warmest audience is a missed growth opportunity. It provides practical, non-pushy strategies to help your best customers discover the full range of your services—such as adding helpful reminders to receipts and invoices, creating "Did You Know?" content, framing services around customer solutions rather than internal categories, training your team to cross-sell naturally, and cleaning up your website navigation.

Read More
Liz Ogle Liz Ogle

This One Thing Still Beats Any Algorithm

In an era dominated by rapid technological advancements, artificial intelligence, and automated marketing, it's easy to overlook the most powerful growth tool available: human relationships. While technology can help customers discover your business, local connections and genuine trust are what actually make them choose you. This blog explores how community involvement, local networking, and personal rapport create a sustainable competitive advantage that algorithms can never replicate, proving that businesses thrive best when they combine modern efficiency with old-fashioned trust.

Read More
Liz Ogle Liz Ogle

Are You Still Doing These 5 Tasks Yourself?

Are you running your business or just doing chores? Discover five repetitive administrative tasks, from manual scheduling to email writing, that you should stop doing yourself and learn how simple automation and AI can help you reclaim hours each week.

Read More
Liz Ogle Liz Ogle

5 Networking Mistakes You Don't Even Realize You're Making

Do chamber networking events feel like a waste of time? Discover five common networking mistakes to avoid, from talking too much to skipping the follow-up, and learn how to build genuine, referral-generating relationships instead of collecting business cards.

Read More
Liz Ogle Liz Ogle

The Missing Piece in Your Business Story

Tired of generic mission statements? Discover how looking back at your true business origin story - the real paths, frustrations, and sparks that started it all - can strengthen your marketing, improve your "About" page, and set your business apart.

Read More
Liz Ogle Liz Ogle

Business Lessons from The Odyssey

Navigating business uncertainties feels like an epic journey? Discover valuable leadership lessons inspired by The Odyssey -from avoiding business "Sirens" and checking your ego to leading by example and leaning on your community.

Read More
Liz Ogle Liz Ogle

Need Money for Your Small Business?

The U.S. Small Business Administration (SBA) has launched the Patriot Pitch Competition, a national pitch contest designed to spotlight innovative small businesses across the country. The competition includes a $1 million cash prize pool funded by Clover Network, Inc., and eligible small businesses are encouraged to apply by June 10 at 11:59 p.m. ET.

For small business owners who have used qualifying SBA capital products, this could be more than a chance at prize money.

Read More
Liz Ogle Liz Ogle

How to Turn One Happy Customer Into Three New Leads

Stop leaving your growth to chance. Learn how to turn happy customers into a steady stream of warm leads by creating simple, repeatable referral habits and leveraging your local Chamber of Commerce for better connections.

Read More
Liz Ogle Liz Ogle

Smart Ways to Use Summer Interns in Any Business

Don’t let your summer interns just be coffee runners. Learn how to strategically use temporary labor to tackle high-value projects like process documentation, customer experience reviews, and content mining to drive business efficiency.

Read More
Liz Ogle Liz Ogle

How to Stop Being the Best-Kept Secret in Town

Discover how the "invisible network" of local business relationships drives referrals and revenue. Learn why being known is just as important as being good at your craft, and how small business owners can use Chamber networking to build long-term trust and stay top-of-mind.

Read More