Traditionally, marketers at this time of year are busy trying to attract Black Friday and other shoppers in the days right after Thanksgiving. But thanks to the uptick in pre-Black Friday sales, today’s customers are shopping earlier than ever, spreading out their spending and looking for ways to avoid the December scramble. In fact, nearly half of U.S. shoppers now begin their holiday shopping before Black Friday.

That means November isn’t just the warm-up. It’s your time to shine. With a few smart strategies, you can pull in customers before the big-box stores roll out their doorbusters and get a head start on holiday profits. Here are 10 ways to catch shoppers’ attention.

Let’s face it, our daily habits often run on autopilot. We grab coffee from the same place, click the same websites when we shop, and call the same service providers without a second thought. Loyalty is great but what if, just for a moment, we paused and considered the impact of those everyday purchases?

If you have a small business, you should look at gift cards as a strategic tool—not just for boosting holiday revenue. Gift cards can also help you foster long-term customer relationships and assist you in increasing revenue for today for services rendered or goods purchased in the future.