Facebook continues to be one of the most powerful platforms for businesses to connect with customers, build brand awareness, and drive sales. With over 2 billion users and tools that support everything from video marketing to community building, it remains a key part of many business marketing strategies. And that’s why it’s important to keep an eye on it.

Two big pieces of news about the platform just hit (one planned, one not so much). Every business should be aware of:

1. Facebook is merging all video uploads into Reels, streamlining the posting process and pushing businesses toward short-form, mobile-friendly content.

2. A sudden and unexplained deletion of thousands of Facebook Groups shows that access to your audience on social media is never guaranteed—even if you haven’t violated any rules.

This news carries big implications for businesses, not only how you create content, but how you protect your access to your customers and followers.

Keep reading for what these updates mean, how to adapt, and why now is the time to get serious about owning your audience through email.

With over 1 billion users worldwide and a rapidly growing e-commerce ecosystem, TikTok has become a powerful platform for small businesses and solopreneurs to reach new audiences and boost sales. Whether you’re a boutique owner, a skincare brand, or a service provider, or someone with an under 40 audience, TikTok offers a unique way to connect through short-form, engaging video content.